{"id":7952,"date":"2018-03-09T16:20:23","date_gmt":"2018-03-09T21:20:23","guid":{"rendered":"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/?p=7952"},"modified":"2018-03-12T15:50:20","modified_gmt":"2018-03-12T20:50:20","slug":"diario-digital-formato-diario-impreso-emplear","status":"publish","type":"post","link":"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/?p=7952","title":{"rendered":"El formato digital que todo diario impreso debe emplear."},"content":{"rendered":"<figure id=\"attachment_8008\" aria-describedby=\"caption-attachment-8008\" style=\"width: 218px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8008\" src=\"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/wp-content\/uploads\/2018\/03\/Nafr\u00eda.jpg\" alt=\"\" width=\"218\" height=\"305\" srcset=\"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/wp-content\/uploads\/2018\/03\/Nafr\u00eda.jpg 400w, https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/wp-content\/uploads\/2018\/03\/Nafr\u00eda-214x300.jpg 214w\" sizes=\"auto, (max-width: 218px) 100vw, 218px\" \/><figcaption id=\"caption-attachment-8008\" class=\"wp-caption-text\">Imagen: Comfama<\/figcaption><\/figure>\n<h4><b>Ismael Nafr\u00eda visit\u00f3 Medell\u00edn y habl\u00f3 con estudiantes, periodistas y profesores sobre su libro \u201cLa reinvenci\u00f3n del The New York Times\u201d y la importancia de hacer un h\u00edbrido entre el medio impreso y digital.<\/b><\/h4>\n<h4 style=\"text-align: center;\"><\/h4>\n<p>El pasado martes 27 de febrero, en el auditorio de Comfama San Ignacio, se realiz\u00f3 la conferencia \u201c<b>lecciones de la reinvenci\u00f3n de The New York Times<\/b>\u201d con el periodista, escritor y consultor espa\u00f1ol\u00a0<b><a href=\"http:\/\/www.ismaelnafria.com\/\" target=\"_blank\" rel=\"noopener\">Ismael Nafr\u00eda<\/a>.<\/b><\/p>\n<p>El evento fue posible gracias a <a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwiQ18e449zZAhVFzVMKHeH_Bt0QFgglMAA&amp;url=https%3A%2F%2Felinformador.comfama.com%2Fismael-nafria%2F&amp;usg=AOvVaw3Nq9wZ6dAt-Q-r13HraCPz\">Comfama<\/a> y el peri\u00f3dico\u00a0<a href=\"https:\/\/www.google.com\/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;cad=rja&amp;uact=8&amp;ved=0ahUKEwjUsMrQ49zZAhXQulMKHWPxCoYQFgglMAA&amp;url=http%3A%2F%2Fwww.elcolombiano.com%2Fcultura%2Fismael-nafria-estara-en-medellin-hablando-de-su-libro-la-reinvencion-de-the-new-york-times-LD8162962&amp;usg=AOvVaw0XVdV_uBpDPRupRXXkp4Mj\" target=\"_blank\" rel=\"noopener\">El<\/a><a href=\"http:\/\/www.elcolombiano.com\/\" target=\"_blank\" rel=\"noopener\">\u00a0Colombiano<\/a>, qui\u00e9nes en honor al D\u00eda del Periodista, invitaron al escritor para hablar de las conclusiones que extrajo de su nuevo libro \u201c<b>la reinvenci\u00f3n del The New York Times<\/b>\u201d con respecto a la digitalizaci\u00f3n de los medios tradicionales, y mencion\u00f3 lo importante que es hacer de estos formatos uno solo, para ser el medio informativo imprescindible del usuario.<\/p>\n<p>Nafr\u00eda present\u00f3 las lecciones m\u00e1s relevantes sobre la importancia del diario digital, recalcando que es muy importante pensar en los lectores fieles pues en el<strong>\u00a0<a href=\"https:\/\/www.nytimes.com\/es\/\" target=\"_blank\" rel=\"noopener\">The New York Times<\/a>\u00a0<em>\u201cel 90% de los ingresos digitales del Times proceden del 12\u00a0<\/em><\/strong><strong><em>% de sus usuarios m\u00e1s leales\u201d<\/em><\/strong>\u00a0mostrando que trimestralmente el consumo del diario\u00a0digital incrementa y el impreso disminuye.<\/p>\n<p>Como recomendaci\u00f3n habl\u00f3 sobre la transformaci\u00f3n necesaria de los medios impresos, la publicidad no es la \u00fanica que mueve a los lectores, es de suma importancia tambi\u00e9n trabajar los contenidos. Medios e innovaci\u00f3n deben ir de la mano.<\/p>\n<div id='gallery-1' class='gallery galleryid-7952 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/?attachment_id=8005'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/wp-content\/uploads\/2018\/03\/7-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/?attachment_id=8007'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/wp-content\/uploads\/2018\/03\/8-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon portrait'>\n\t\t\t\t<a href='https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/?attachment_id=8009'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/wp-content\/uploads\/2018\/03\/4-1-150x150.jpg\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/wp-content\/uploads\/2018\/03\/4-1-150x150.jpg 150w, https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/wp-content\/uploads\/2018\/03\/4-1-506x509.jpg 506w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<h6>Fotos: Manuela Osorio Su\u00e1rez<\/h6>\n<p>&nbsp;<\/p>\n<p>Temas relacionados:<\/p>\n<p><a href=\"https:\/\/elpais.com\/elpais\/2016\/04\/13\/opinion\/1460540302_620130.html\" target=\"_blank\" rel=\"noopener\">Diario digital<\/a><\/p>\n<p><a href=\"https:\/\/www.clarin.com\/opinion\/importancia-diario-impreso_0_r1o5DGJRFl.html\" target=\"_blank\" rel=\"noopener\">Diario impreso<\/a><\/p>\n<p><a href=\"https:\/\/elinformador.comfama.com\/ismael-nafria-medellin-comfama-el-colombiano\/\" target=\"_blank\" rel=\"noopener\">Periodismo por pasi\u00f3n<\/a><\/p>\n<hr \/>\n<p>Por:\u00a0<a href=\"https:\/\/anaalzateme.wordpress.com\/contacto\/\" target=\"_blank\" rel=\"noopener\">Ana Alzate Mestra.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ismael Nafr\u00eda visit\u00f3 Medell\u00edn y habl\u00f3 con estudiantes, periodistas y profesores sobre su libro \u201cLa reinvenci\u00f3n del The New York Times\u201d y la importancia de<\/p>\n","protected":false},"author":221,"featured_media":8007,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1287],"tags":[558,560,559],"class_list":["post-7952","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-ismael-nafria","tag-new-york-times","tag-periodismo-digital"],"_links":{"self":[{"href":"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/index.php?rest_route=\/wp\/v2\/posts\/7952","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/index.php?rest_route=\/wp\/v2\/users\/221"}],"replies":[{"embeddable":true,"href":"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=7952"}],"version-history":[{"count":8,"href":"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/index.php?rest_route=\/wp\/v2\/posts\/7952\/revisions"}],"predecessor-version":[{"id":8020,"href":"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/index.php?rest_route=\/wp\/v2\/posts\/7952\/revisions\/8020"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/index.php?rest_route=\/wp\/v2\/media\/8007"}],"wp:attachment":[{"href":"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=7952"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=7952"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/azulnaranja.ucatolicaluisamigo.edu.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=7952"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}